Who is the client?
Casa Sant’Elia is an exclusive holiday home and luxury wedding and event venue deep in the Italian countryside, nestled among 12 acres of vines and olive groves. Boasting luxurious accommodation and unforgettable views across Le Marche.
As well as the venue, the family behind Casa Sant'Elia also produce their own wine,olive oil and balsamic vinegar.
What is the issue?
Although Casa Sant'Elia enjoy good following and engagement on social media, they felt that they needed some strategy around their posting and a longer term view and plan. The added challenge was presented by lockdown, restriction on travel and COVID19. Some of the emphasis needed to switch from bookings at the venue to the sale of wine, olive oil and balsamic vinegar.
How did I help?
Working with the client, I developed an initial 3 month strategy for posting, blogs and website materials. I also took on the responsibility of generating content and posting on behalf of the client. With my connections across the food and drink industry, I am also in the process of generating interest in their products as well as researching new outlets from which they can sell their oil etc.