We can often set off with the best of intentions when it comes to our marketing. We have a plan and to begin with are pleased with the return on our investment both financial and from a time perspective. Over time however, things can become a little stagnant and a fresh pair of eyes is needed.
No matter what size your business, from sole traders to corporates, charities to CICs, I work through your current marketing portfolio and offer advice and guidance on where you can reinvigorate your marketing efforts. What does a health check include?
A full review of all your social media platforms and strategy with an in depth analysis of what and how you are posting, use of hashtags, frequency and tone
A review of your brand and your current brand strategy. From logos to literature, I assess whether your image is befitting of your audience, objectives and mission statement
Is your website functional, relevant and up to date? As part of your complete digital footprint audit, I review one of your key tools to assess whether it is being utilised to its full potential
When we are all allowed back out into the big wide world, your networking, leaflets and advertising are still as relevant as ever. Are you using this vital tool as effectively as you could be?
Upon completion of your marketing health check I provide you with an extensive report outlining key findings and suggesting actions to implement - whether yourself or by yours truly should you wish!